AN EXAMINATION OF COMPETITIVENESS OF RURAL DESTINATIONS FROM THE SUPPLY SIDE PERSPECTIVE

Dunja Demirović, Marko D. Petrović, Luis Carlos Neto Monteiro, Stefan Stjepanović

Abstract


Tourist destinations are now faced with increased competition at the market and holders of tourist policy and offers have realized that understanding the factors that contribute to a better positioning in the market place, and therefore the competitiveness, is of crucial importance for further development. The aim of this paper is to determine how much Vojvodina is competitive as a rural tourism destination, and to assess the current state of all the factors that affect/could affect the competitiveness of rural tourism destinations in Vojvodina Province (Northern Serbia). The total of 136 tourism experts were interviewed, and we concluded that the key resources and attraction of rural areas in Vojvodina are rated better than the macro and industry-related factors. This suggests that a rural development strategy should have a special bond with resources and attractions of the destination, that priority should be given to maintaining all aspects of safety and security, continuous improvement of services, diversity of culinary products, as well as the application of the principles of sustainability in environmental management. The work of national and provincial institutions should have the aim to ensure that the destination has a clear idea of where it is going and what it takes to become successful in the long term.


Keywords


competitiveness; rural tourism; rural strategy; Vojvodina Province (Serbia)

Full Text:

PDF

References


Brankov, J., Jovičić, D., & Milijašević, D. (2015). Sustainable Tourism in National Park “Đerdap”, Serbia – Attitudes of Local Population. Journal of the Geographical Institute “Jovan Cvijić” SASA. 65(2), 183-199. doi: http://dx.doi.org/10.2298/IJGI1502183B

d’Hauteserre, A. M. (2000). Lessons in managed destination competitiveness: the case of Foxwoods casino resort. Tourism Management, 21, 23−32. doi: http://dx.doi.org/10.1016/S0261-5177(99)00097-7

Demonja, D., & Ružič, P. (2011). Ruralni turizam u Hrvatskoj s hrvatskim primjerima dobre prakse i europskim iskustvima (Rural tourism in Croatia with Croatian examples of good practice and European experience). Društvena istraživanja, 20(3), 905–907. doi: http://dx.doi.org/10.5559/di.20.3.17

Dwyer, L., & Kim, C. (2003). Destination competitiveness: determinants and indicators. Current Issues in Tourism, 6(5), 369–414, doi: http://dx.doi.org/10.1080/13683500308667962

Fadeeva, Z. (2003). Exploring cross-sectoral collaboration for sustainable development (Doctoral dissertation). Lund: Lund University, Sweden. Retrieved from http://citeseerx.ist.psu.edu/viewdoc/download;jsessionid=E1692184D7CC16712C819FC61951BE3A?doi=10.1.1.194.7123&rep=rep1&type=pdf

Gomezelj, D. O., & Mihalič, T. (2008). Destination Competitiveness - Applying Different Models, the Case of Slovenia. Tourism Management, 29(2), 294–307. doi: http://dx.doi.org/10.1016/j.tourman.2007.03.009

Hall, D.R., Roberts, L., & Mitchell, M. (2003). New Directions in Rural Tourism: Local Impacts, Global Trends. Hants: Ashgate Publishing.

Hassan, S. S. (2000). Determinants of Market Competitiveness in an Environmentally Sustainable Tourism Industry. Journal of Travel Research, 38(3), 239–245. doi: http://dx.doi.org/10.1177/004728750003800305

Navickas, V., & Malakauskaite A. (2009). The Possibilities for the Identification and Evaluation of Tourism Sector Competitiveness Factors. Engineering Economics, 1(61), 37–44. Retrieved from http://eis.ktu.lt/index.php/EE/article/view/11581

Novković, N., Mutavdžić, B. and Vukelić, N. (2013). Vojvodina's agriculture – analysis & possibilities. The Seminar Agriculture and Rural Development - Challenges of Transition and Integration Processes, Department of Agricultural Economics, Faculty of Agriculture, University of Belgrade, Serbia, Book of proceedings, pp. 90-97.

Petrović, M. D., Radović, G., & Terzić, A. (2015). An Overview of Agritourism Development in Serbia and European Union Countries. International Journal of Sustainable Economies Management (IJSEM), 4(2), 1-14. doi: http://dx.doi.org/10.4018/IJSEM.2015040101

Petrović, M. D., Bjeljac, Ž., & Demirović, D. (2016a). Tourism Impact Attitude Scale (TIAS) as a Tool of Contemporary Analysis in Agritourism. Agricultural Bulletin of Stavropol Region. 1(Supplement), 13-19.

Petrović, M. D., Blešić, I., Ivolga, A., & Vujko, A. (2016b). Agritourism Impact Toward Locals’ Attitudes – An Evidence from Vojvodina Province (Serbia). Journal of the Geographical Institute “Jovan Cvijić” SASA, 66(1), 105-123. doi: http://dx.doi.org/10.2298/IJGI1601105P

Provincial Secretariat for Urban Planning, Construction and Environmental Protection. (2011). Regionalni prostorni plan Autonomne 2020. (Spatial Plan of AP Vojvodina until 2020). Novi Sad: Provincial Secretariat for Urban Planning, Construction and Environmental Protection.

Ritchie, J.R.B., & Crouch, G.I. (2003). The Competitive Destination, A Sustainable Tourism Perspective. New York, NY: CABI Publishing. doi: http://dx.doi.org/10.1079/9780851996646.0000

Rodić, V., Bošnjak, D., Janković, D., & Karapandžin, J. (2013). Demographic characteristics of rural populations in Vojvodina as a factor of rural economy diversification. The Seminar Agriculture and Rural Development - Challenges of Transition and Integration Processes, Department of Agricultural Economics, Faculty of Agriculture, University of Belgrade, Serbia, Book of proceedings, pp. 112-123.

Sidali, K.L. (2011). A sideways look at farm tourism in Germany and in Italy. In K.L. Sidali, A. Spiller, & B. Schulze (Eds), Food, Agri-Culture and Tourism: Linking Local Gastronomy and Rural Tourism-Interdisciplinary Perspectives (pp. 2–24). NY: Springer Science & Business Media.

Srdanović, M., & Pavić, D. (2015). Tourists' attitudes on tourism offer in north-western part of Montenegro. Journal of the Geographical Institute “Jovan Cvijić” SASA, 65(2), 201–214. doi: http://dx.doi.org/10.2298/IJGI1502201S




DOI: http://dx.doi.org/10.2298/IJGI1603387D

Refbacks

  • There are currently no refbacks.


Copyright (c) 2016 Dunja Demirović

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial - NoDerivs 4.0

Printed edition: ISSN 0350-7599

Electronic edition: ISSN 1821-2808

Publisher: Geographical Institute “Jovan Cvijić” SASA (Serbian Academy of Sciences and Arts), Djure Jakšića 9, Belgrade 11000, Serbia